Monday, November 30, 2009

Art of the Gift Card.

TREND: Retailers are stepping-up their gift card game with clever packaging ideas to offer more value to their gift card purchasing customers.

Target dog wind up toy dragging gift card package
From www.notcot.org

Although gift cards provide the receiver with the option to purchase whatever he/she wants rather than risking the possibility of giving an item that is unwanted, I can’t help but feel like gift cards are just plain lazy gifts. But having seen the clever packaging of gift cards from retailers like Target this season, I’m beginning to come around a little as the fun packaging of the gift cards feels like a very personal touch. A gift card package that you can actually use or play with seems like a far more tangible reminder of the special person who gave it to you rather than merely having a cold plastic card tucked away in a wallet or envelop. Personally, I’d be excited to see some better gift card packages from fashion retailers, especially since clothing is so hard to buy for others. I wonder what a gift card package from Ralph Lauren would look like…hmmm..mm..
In the meantime, here are some neat gift card packages from Target.

Crayons gift card package from Target
From www.notcot.org

A bath salts gift card package from Target
From www.notcot.org

More fun gift card packaging from Target
From www.notcot.org

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