Monday, November 30, 2009

Augmenting Reality.

TREND: Cutting edge applications using augmented reality can serve a wide range of functions from informational tools to personal marketing tools to artistic mediums of expression.

My first encounter with augmented reality consisted of watching a video of people apparently hanging out next to a large sasquatch dancing on a piece of cardboard, much like old school break dancers used to do back in the 80’s.

Augmented reality sasquatch which users can make their own videos with
Sponsored by Jack's Links Beef Jerky at www.livingsasquatch.com

Upon looking into the strange yet intriguing matter, I learned that what I had seen was something called "augmented reality" which is a “…method of blending digital data with the physical world.” Lately the phenomenon has gained enough legitimacy as a new form of digital entertainment that I found myself reading multiple articles about it in mainstream publications such as BusinessWeek. For those who are unfamiliar with augmented reality, I figured an introduction of the various ways in which people are using it was in order. Take a look.


AS AN ART MEDIUM

Monde Des Montagnes By Camille Scherrer from the University of art and design Lausanne From www.notcot.org

AS A PERSONAL MARKETING TOOL


Business card of James Alliban From www.vimeo.com

AS A CORPORATE MARKETING TOOL


Transformers based augmented reality video From www.youtube.com

AS A REALTIME INFORMATIONAL TOOL


iPhone application which provides real time locations of Twitter tweets superimposed on the screen’s image using the iPhone’s camera From www.flylyf.com

Kiosk which shows the constructed model within the box to customers before they purchase From www.notcot.org

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