My first encounter with augmented reality consisted of watching a video of people apparently hanging out next to a large sasquatch dancing on a piece of cardboard, much like old school break dancers used to do back in the 80’s.
Augmented reality sasquatch which users can make their own videos with
Sponsored by Jack's Links Beef Jerky at www.livingsasquatch.com
Sponsored by Jack's Links Beef Jerky at www.livingsasquatch.com
Upon looking into the strange yet intriguing matter, I learned that what I had seen was something called "augmented reality" which is a “…method of blending digital data with the physical world.” Lately the phenomenon has gained enough legitimacy as a new form of digital entertainment that I found myself reading multiple articles about it in mainstream publications such as BusinessWeek. For those who are unfamiliar with augmented reality, I figured an introduction of the various ways in which people are using it was in order. Take a look.
AS AN ART MEDIUM
Monde Des Montagnes By Camille Scherrer from the University of art and design Lausanne From www.notcot.org
AS A PERSONAL MARKETING TOOL
AS A CORPORATE MARKETING TOOL
AS A REALTIME INFORMATIONAL TOOL
iPhone application which provides real time locations of Twitter tweets superimposed on the screen’s image using the iPhone’s camera From www.flylyf.com
Kiosk which shows the constructed model within the box to customers before they purchase From www.notcot.org
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