My first encounter with augmented reality consisted of watching a video of people apparently hanging out next to a large sasquatch dancing on a piece of cardboard, much like old school break dancers used to do back in the 80’s.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSGBxgP4SbKWaFz5TL2QhrrFgIjM12qf5sG5iHty_obUwD1MVcjW2VHQZT7UhEa1MTw2CGU_YCaEg-bzVA_wXnbENhNABGThsBh3NzcybHUvakswBNLdBF0_5podHVkKMGGOGubRj1XX-a/s320/sasquatch.bmp)
Sponsored by Jack's Links Beef Jerky at www.livingsasquatch.com
Upon looking into the strange yet intriguing matter, I learned that what I had seen was something called "augmented reality" which is a “…method of blending digital data with the physical world.” Lately the phenomenon has gained enough legitimacy as a new form of digital entertainment that I found myself reading multiple articles about it in mainstream publications such as BusinessWeek. For those who are unfamiliar with augmented reality, I figured an introduction of the various ways in which people are using it was in order. Take a look.
AS AN ART MEDIUM
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6G0BjNEB2u0TCWdAg0sAcKajab9f0Wnu4dmSuwWgOQtDu2c1jv0PCEA6FHv3p81tPQncNpWk3nVTJtgToPZ6VDC8KyeJYlFmcoOT97KkvVicpZcm2FBdvcoOjM0nCFgfIUfjrNTnTOERv/s320/untitled1a.bmp)
AS A PERSONAL MARKETING TOOL
AS A CORPORATE MARKETING TOOL
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMOYCc4Htiz1m1py01CbgKQOhoYUM2Wjih-TGnodA7JjZIy8PphJOShnrSaXaL_2CnheSCP2AABbdQvkkU73t94w7Ta0t3SmcMIvXqtYRv-2cBkizQ_N-WmVOuy53qwXSIaEBuYhcUtKNG/s320/we-are-autobots-transformers-3-530x329.jpg)
AS A REALTIME INFORMATIONAL TOOL
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXpArEdKBpb5J-mXm8Vr_OwhiGmmlcoS_S0nlDe83HR1QRnhkVMRax94ShNLV785N-0fjkNX8yZgx2DohpUWNQtaG8xEG9fWJtJTnqWf_yg1qCV6vds1lHM76JuR_o0G8bU40RPH3mlzZK/s320/picture-6-269x182.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCmeNq2gbPkpN6XGumsxDJV0mE4uHOLWON1BXf5BNbbKrwT38eoMNxAI1E6TvJF2xXn3d0PGETLqVDqpxXuWtWGaK-Jjb78awrBoirt7XRyxnddDqbIRrxMT98Q5G7OS1zpTAGmjlHsp3g/s320/lego2.jpg)
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